About Us

Welcome to the world of Charmaleena Jewellery where every collection is inspired and every design tells a story.  Charmaleena Fine Jewellery is a Saudi design house based in the city of Jeddah, Saudi Arabia. Founded in 2012, at the soul of the brand is an originality and playfulness that connects with women everywhere.

Charmaleena designs are 18k gold combined with diamonds, and other precious stones, designed and made with the highest standards & finest finishing.

The pieces are designed to be enjoyed every day; engineered with flexibility pieces can be layered, mixed and matched, worn together or individually in unique ways that allow you to create your own story and your own style.

Unique to fine jewellery, some of our signature pieces transform from charming daytime pendants into an elegant pair of earrings. The perfect piece of jewellery now becomes two!

We welcome you to discover the beauty and charm that lies within our Jewellery and make it part of your everyday life.



Leena M. El Khereiji is the co-founder and designer behind Charmaleena Fine Jewellery. Leena, completed her Jewellery design diploma at the gemological
Institute of America in London (GIA). Leena, also completed her diamond graduate diploma (DG) at the gemological institute of America in New York (GIA).“Creation and innovation is my passion. I generate new ideas and inject my creative stamp into classical Jewellery through reinvention.”
Hala M. El Khereiji is the Co-Founder and Managing Director of Charmaleena Fine Jewellery. Armed with her Master’s in international management from the School of Oriental and African Studies (SOAS) in London, England, and equipped with a keen sense of style, Hala spearheads business development at Charmaleena Fine Jewellery.“Its all about the details. We are committed to giving our clients the best quality, options and creative designs for beautiful gifts that are long-term luxury items.”



Charmaleena Jewellery was awarded first place for best design inspired by Islamic architecture at the prestigious International Jewellery Salon Exhibition in Jeddah, Saudi Arabia, in 2011.

Following the launch in 2012, Charmaleena Jewellery received the Young Creative Entrepreneur first place prize from Saudi Arabia, awarded by the British Council.

In 2014 Charmaleena Jewellery was honored by Forbes Middle East at a ceremony in Riyadh, Saudi Arabia as one of the top 100 creative entrepreneurs shaping Saudi Arabia’s future .

In 2015,  Leena and Hala EL Khereiji, representing Charmaleena Fine Jewellery, were honored, along with other creative entrepreneurial alumni,  by Dar Al-Hekma University for  being leaders in their industry  and as outstanding alumni.

In 2016, Charmaleena Jewellery was selected as one of the top ten emerging female designers in Saudi Arabia for the first edition of Vogue Italia Fashion Experience Jeddah.