We believe in the significance of culture, traditions; the love for family - the moments of celebrations, joy and laughter - the core memories
from which our tales and treasures are born. At Charmaleena, we create meaningful connections with our clients through our meticulously
designed jewellery pieces that become wearable art, marking milestones, and celebrating life’s chapters.
“RECYCLING THE PAST FOR A NEW ANDBRILLIANT FUTURE.” LEENA M.
The Design Story
From petite to high end pieces, each Charmaleena piece is designed personally by Leena ElKhereiji, focused on narrating your untold stories through jewelleries that may be passed down for generations to come. We believe in offering pieces that not only stand the test of time in terms of style but also contribute to a more sustainable and thoughtful consumption pattern.
“Following the initial meeting, I spend some time in my Riyadh Design Studio translating my client’s personal story into hand-drawn sketches while I work out the final perfect design.”
“Following the initial meeting, I spend some time in my Riyadh Design Studio translating my client’s personal story into hand-drawn sketches while I work out the final perfect design.”
Through a personalised consultation, design finalisation, and expert craftsmanship, we strive to offer memorable experiences, making everyone feel part of the Charmaleena family and our thriving community.
Make an Enquiry
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Visit us
Whether you're looking to treat yourself, treat someone else, or just need some advice - our team of jewellery experts are here to help! We'd be delighted to welcome you into our stores, or to arrange a chat over the phone or via virtual appointment.
RIYADH
Al Rumaizan building, 7060
Al Takhassusi St.
Al Muhammadyyah Dist.
Riyadh, KSA
FLAGSHIP STORE
El Khereiji Group building
Saud Al Faisal St.
Al Rawda Dist.
Jeddah, KSA
