Deeply rooted in the rich Saudi heritage, Charmaleena emerged as a beacon of luxury and timeless beauty in 2012, thanks to the vision and passion of two extraordinary sisters, Leena and Hala. Together, they founded a brand that radiates elegance, creativity, and authenticity.

Leena, the co-founder, and creative soul of Charmaleena, embarked on a journey that took her from the historic streets of London to the vibrant cityscape of New York, before finally setting roots in Riyadh. With diplomas in Jewelry Design and Diamond Grading from the prestigious Gemological Institute of America, her educational journey equipped her with the skills to transform raw inspiration into wearable art. Leena's philosophy is simple yet profound: "Creation and innovation is my passion. I see jewelry as the final, essential touch that completes every outfit." For her, every piece of jewelry is not just an accessory but a personal story, a fragment of her journey, and a testament to her Saudi heritage, which she proudly calls her lucky charm.

On the other side of this dynamic duo stands Hala, the co-founder, and the strategic mind behind the brand. Her Master’s in International Management from the School of Oriental and African Studies in London has endowed her with a keen business acumen and an eye for detail. Hale's Mission is clear: to offer clients not just jewelry, but symbols of luxury and longevity, meticulously crafted to stand the test of time. "It's all about the details," she asserts, a philosophy that permeate every facet of Charmaleena, from design to delivery.