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The Charmaleena Way


Founded by two Saudi sisters in Jeddah, from its inception Charmaleena exemplified creativity and luxury in fine jewellery.  Over the years, we continue to delight our esteemed clients by honing in on and anchoring our values and beliefs. This has allowed us to flourish from a local Saudi brand to a renowned brand recognized across the Gulf region.


Charmaleena offers a bridge where East meets West, by creating pieces with symbolic cultural designs, whilst offering our clients a profound unique way of pairing its pieces. Charmaleena truly encapsulates the art of layering and functionality, as some of our pieces can be worn in more ways than one. Our brand promise – established by the founders –  inspires loyalty and trust within our deeply entrenched and widely international customer base.

Our pieces offer exclusivity, strength and personality, sparking emotional connotations within our esteemed clients.

 At Charmaleena, we never compromise on quality, we instead embody the world of craftsmanship in its purest form. We pay meticulous attention to every detail, ensuring that every piece is birthed from pure excellence thus allowing a woman to embody and showcase the luxury of Charmaleena.


The sense of smell is one of the strongest and most powerful triggers of emotional memory. As part of our belief to enhance customer (or personal) experience in a pleasurable manner and relate the brand to a scent and a memory.

The essences and the core of Charmaleena are collections with meanings and our collections also resemble chapters in an unfinished story called the book of charms. Charmaleena is also about memories, love and poetry.


From our product to our service, we cultivate and differentiate from the rest by always putting quality and our esteemed clients first. That is, of course, the Charmaleena way.